The Power of FRIENDSTER

Do you know that currently Friendster.com ranked the 9th largest website in the world and the 3rd largest social network globally in terms of traffic? While Facebook.com is the leading social networking site worldwide.

I used to be a hardcore Friendster geek while I was pursuing my Degree in Australia. Frankly, I must access this site at least once a day to keep tracing my long lost friend latest news with their charming attached picture. It is not only perk up my lonely study life by sharing stories with others, but also get the latest updates beyond the borders restriction. Ya, my first blog and the only blog was also borned in FENDSTER
Approximately over a quarter of all internet users in Malaysia visit the site each month. After the skyrocketed popularity of Facebook.com, my friendsss like migrating to another widget where I was halted by its operating complexity. Anyhow, I must admit that the interaction or interface on Facebook.com is more fancy and interesting.

With an understanding of the impact of the above, marketer started knowing how to leverage this powerful platform to make their marketing planning more innovative. Case Study: Unilever Malaysia has become the first company in Malaysia to successfully launch and capitalize this widget. By utilizing a single platform, the advertiser successfully 1) creates brand awareness 2) customer communication 3) product engagement and 4) measurable ROI. This Rexteen Rexy official profile allows users to become fans of the Rexy character while perusing the deodorant brand’s range of products for teens…. I would not further explain what this site about, the most importantly this campaign is not only winning a group of loyalty consumer, but also result sales uplift significantly. Most of the advertiser is fear in deploying this “New Media” into their advertising execution plan, but what I want to conclude is that to penetrate this discerning generation, creativity in digital space will always as a good idea to be embraced. The key point is how to create a content can effectively engage your target audience.