木木。JeReMY

Post MBA Syndrome

2011-10-17T02:11:00.000-07:00

Life used to extremely busy back to 2 months ago
The accessments & classes were my daily vitamins for nurturing my routine daily work
Even these had upside down my day and night

People thought i was insane to torture myself with these stressful and restless tasks

But unfortunately, the enjoyment is really indescribable

Your life filled with energy with refreshing knowledge
Your wisdom is enlightened from different experts from various industries

Your timetable is occupied without having a piece of slacking moment

Most importantly
You know there is a final checkpoint waiting for you as long as you are willing to sacrify yourself

and in return

It pay you the reward you deserved

But not now,

sometimes you will get lost because you dont know where you are heading to

sometimes you will get aimless because you dont know what can you be rewarded

sometimes you will get frustrated because you dont know when is the right time to move on

Does it be concluded or diagnosed as Post MBA Syndrome?
Perhaps it's true...

Live everyday like its last

2011-10-06T18:55:00.000-07:00

Live everyday like its last
One of the famous quote from the visionary leader - Steve Jobs
He left behind all the Apple's creature at year of 56
Despite the fact of his critical cancer came into early 50
He still wonderly invented a masterpiece - iPhone for transforming the new technology globally
Life isnt too short
But sometimes to fight with fate is inevitable and helpless
The only thing to keep the momentum in your life is your inner passion
No matter how the fate being decided by God
It's always time for you to leave your footprint before you leave the world
Just the matter of bad or good...

Live everyday like its last
No regret after all

An inspiring video you shouldnt miss in life
http://www.facebook.com/#!/photo.php?v=2501667383657

You will be deeply missed.

When Wings meet the Sky

2011-10-05T04:09:00.000-07:00

When Wings meet the Sky

Sky whispering to Wings about the beauty of having her in his life
without any sparkling moment
they holding each other tightly with two freedom of mind

though it takes 12 years to discover the inner bond from the beginning

but the moment it starts
the fireworks has been brightening the sky soundly and happily
and of course

with heaps of love and blessings

Remember Me

2010-06-15T10:41:00.000-07:00

Whatever you do in life will be insignificant

But it’s very important that you do it,

Because nobody else will.

Like when someone comes into your life,

And half of you says, “you’re nowhere near ready”

But the other half says, “ make her yours forever”

What will replace the age of consumerism?

2010-01-25T08:18:00.000-08:00

Recently read an article from The Starbiz on every Saturday with regards to how the economic crises changed the consumers’ purchasing pattern. The in-depth analysis of transformation of consumerism during the previous economic crisis is indeed giving our marketers to think about the new marketing mix in own industry.

This article emphasized on the new service economy is all about human interaction more than individualistic consumption. I still remembered the time I was backpacking in Japan and I had experienced the services totally different than Malaysia. Ironically, the small boutique fashion shop in Japan may have a better service than the luxury brand located in the heart of central capital. The fierce competition comes into my mind initially to explain that why Japanese needs to be so exclusive for servicing the customer beyond their personal pride. After reviewing this article, it has changed my thought that the real reason is actually far beyond my understanding.

Over the course of a new decade, major city centres across the world began to resemble each other much more closely, with the same brands, designs and lifestyles. Consumption or, more precisely, consumerism, appeared to be globalised. With the mushrooming number of shopping malls in Malaysia, consumers are able to access the global brand easily while the products also appeared to be globalised as well. Then, what will replace the age of consumerism?

Quote from The Star “Consumerism depended on a radical notion of individualism. We are convinced that our utility schedule is more important than someone else’s. the empirical study of happiness has produced evidence that the satisfaction from buying objects is short–lived and depends on continued repetition. That is socially, morally, and environmentally wasteful. On the other hand. The consumption of experiences produces a more sustained satisfaction.”

The conclusion is emphasizing the new service economy is the core pillar to become the fundamental factor for every brand. Emulation is widely expanded. To win the battler from massive globalization, extending the ‘tangible’ experiences from consuming the product or services is the only way!

Footnote:

The consumer age was the product of two previous crises. The Great Depression of the 1930s was interpreted as the result of inadequate consumption, of poverty in the midst of plenty. Governments tool on the responsibility of stabilizing and organizing consumption on a wider level.

A second major global crisis, in the 1970s, shook the heavy-industrial basis of manufacturing and with it the idea that governments should manage the economy. The 1970s produced a new model of sustaining consumption through individualized desire.

The Reality Work & World

2010-01-18T06:45:00.000-08:00

Working in the media industry has given me the opportunity to broaden my knowledge from different perspective, especially the in depth working culture of respective media and ad agency in Malaysia.

Sometimes, while we were pursuing our knowledge from the text book during the time in school, teachers were always pre-advice us that the real world is just out there yet the textbook is just a bible for you to understand but not to practice as what real world is. So once day you will figure out the proper way to lead your career path. Recently, countless articles from outside contributors in the advertising and marketing industry were criticizing openly on the stories behind the general of each client – Ads & Media Agency. I still remembered one of the articles from Slaghammer mentioned about the corruption among this industry after the case involved of an agency paying his client dentist fees without his consent. It’s also an alarm warning for the agencies to take a reality check.

While an agency merely responding to clients request may not result in relationship renewal. The workload is getting bigger and bigger, ironically their revenue is getting smaller and smaller due to the rebate return back to client for retaining the account in a certain period. This has happened because agencies have allowed clients to believe that they themselves have better people consumer insights, and better ideas. In order to pitch the account successfully, they ignore the professions of being a strategic consultant in their field and even try to corrupt their client with different incentive in return. They are losing the tag name as “idea manufactures” or “solution providers”, they are so busy trying to re-invent themselves that they’ve lost sight of who and what they are. There’s no focus as business norm is no longer practiced properly in market. In fact, marketers are looking for agency leaders who can provide higher degrees of agency involvement in the client’s business. They want a business partners how can work hand-in-hand with them to manipulate and deploy the right strategy for its business. However, while money becomes the bail for pulling the buffalo, it is such a sadness that can’t even provide true strategic value to the marketing mix.

Digital vs Analog

2009-07-21T07:36:00.000-07:00

Reading an article mentioning about the digital media is gaining about 12% of overall advertising spend in 2009, and is likely to grow to about 21% in five years.

Though I'm working as a media rep for certain media from East Malaysia now, most of my media portfolio are formed by various traditional media, namely newspaper, magazine and ambient media. Until i read this article, I was a bit surprise that someone is able to predict the number of growth during this economic crisis period.

Plenty of marketers or advertisers were halted for spending in digital media due to the insufficient evaluation tools to support their dollar spending. Majority of the decision makers are still conventional in putting their budget for showing the board of directors that the number looks GREAT based on the ROI or CPM.

However, this recession has catalyzed the digital media to gain numerous weight from the struggling advertisers, who wanted to maintain its product awareness yet has insufficient funds for advertising. The interactive media becomes a better choice due to the interaction, creativity and direct message to its right audience.

Inevitably, we are living at a digital world and these new channels offer the advertiser control on so many more levels particularly in being able to interactively self engage a targeted audience, accurately measure performance and respond accordingly!

BTW, im still very supportive for traditional media, simply because I believe that this is the cheapest and fastest way to access to latest information while Malaysia is still struggling to improve the penetration of Internet as well as the "largo"broadband speed....

The Power of FRIENDSTER

2008-11-09T07:47:00.000-08:00

Do you know that currently Friendster.com ranked the 9th largest website in the world and the 3rd largest social network globally in terms of traffic? While Facebook.com is the leading social networking site worldwide.

I used to be a hardcore Friendster geek while I was pursuing my Degree in Australia. Frankly, I must access this site at least once a day to keep tracing my long lost friend latest news with their charming attached picture. It is not only perk up my lonely study life by sharing stories with others, but also get the latest updates beyond the borders restriction. Ya, my first blog and the only blog was also borned in FENDSTER
Approximately over a quarter of all internet users in Malaysia visit the site each month. After the skyrocketed popularity of Facebook.com, my friendsss like migrating to another widget where I was halted by its operating complexity. Anyhow, I must admit that the interaction or interface on Facebook.com is more fancy and interesting.

With an understanding of the impact of the above, marketer started knowing how to leverage this powerful platform to make their marketing planning more innovative. Case Study: Unilever Malaysia has become the first company in Malaysia to successfully launch and capitalize this widget. By utilizing a single platform, the advertiser successfully 1) creates brand awareness 2) customer communication 3) product engagement and 4) measurable ROI. This Rexteen Rexy official profile allows users to become fans of the Rexy character while perusing the deodorant brand’s range of products for teens…. I would not further explain what this site about, the most importantly this campaign is not only winning a group of loyalty consumer, but also result sales uplift significantly. Most of the advertiser is fear in deploying this “New Media” into their advertising execution plan, but what I want to conclude is that to penetrate this discerning generation, creativity in digital space will always as a good idea to be embraced. The key point is how to create a content can effectively engage your target audience.

木木 。JeReMY

Post MBA Syndrome

Live everyday like its last

When Wings meet the Sky

Remember Me

What will replace the age of consumerism?

The Reality Work & World

Digital vs Analog

The Power of FRIENDSTER

木木。JeReMY