Whatever you do in life will be insignificant
But it’s very important that you do it,
Because nobody else will.
Like when someone comes into your life,
And half of you says, “you’re nowhere near ready”
But the other half says, “ make her yours forever”
Wednesday, June 16, 2010
Tuesday, January 26, 2010
What will replace the age of consumerism?
Recently read an article from The Starbiz on every Saturday with regards to how the economic crises changed the consumers’ purchasing pattern. The in-depth analysis of transformation of consumerism during the previous economic crisis is indeed giving our marketers to think about the new marketing mix in own industry.
This article emphasized on the new service economy is all about human interaction more than individualistic consumption. I still remembered the time I was backpacking in Japan and I had experienced the services totally different than Malaysia. Ironically, the small boutique fashion shop in Japan may have a better service than the luxury brand located in the heart of central capital. The fierce competition comes into my mind initially to explain that why Japanese needs to be so exclusive for servicing the customer beyond their personal pride. After reviewing this article, it has changed my thought that the real reason is actually far beyond my understanding.
Over the course of a new decade, major city centres across the world began to resemble each other much more closely, with the same brands, designs and lifestyles. Consumption or, more precisely, consumerism, appeared to be globalised. With the mushrooming number of shopping malls in Malaysia, consumers are able to access the global brand easily while the products also appeared to be globalised as well. Then, what will replace the age of consumerism?
Quote from The Star “Consumerism depended on a radical notion of individualism. We are convinced that our utility schedule is more important than someone else’s. the empirical study of happiness has produced evidence that the satisfaction from buying objects is short–lived and depends on continued repetition. That is socially, morally, and environmentally wasteful. On the other hand. The consumption of experiences produces a more sustained satisfaction.”
The conclusion is emphasizing the new service economy is the core pillar to become the fundamental factor for every brand. Emulation is widely expanded. To win the battler from massive globalization, extending the ‘tangible’ experiences from consuming the product or services is the only way!
Footnote:
The consumer age was the product of two previous crises. The Great Depression of the 1930s was interpreted as the result of inadequate consumption, of poverty in the midst of plenty. Governments tool on the responsibility of stabilizing and organizing consumption on a wider level.
A second major global crisis, in the 1970s, shook the heavy-industrial basis of manufacturing and with it the idea that governments should manage the economy. The 1970s produced a new model of sustaining consumption through individualized desire.
This article emphasized on the new service economy is all about human interaction more than individualistic consumption. I still remembered the time I was backpacking in Japan and I had experienced the services totally different than Malaysia. Ironically, the small boutique fashion shop in Japan may have a better service than the luxury brand located in the heart of central capital. The fierce competition comes into my mind initially to explain that why Japanese needs to be so exclusive for servicing the customer beyond their personal pride. After reviewing this article, it has changed my thought that the real reason is actually far beyond my understanding.
Over the course of a new decade, major city centres across the world began to resemble each other much more closely, with the same brands, designs and lifestyles. Consumption or, more precisely, consumerism, appeared to be globalised. With the mushrooming number of shopping malls in Malaysia, consumers are able to access the global brand easily while the products also appeared to be globalised as well. Then, what will replace the age of consumerism?
Quote from The Star “Consumerism depended on a radical notion of individualism. We are convinced that our utility schedule is more important than someone else’s. the empirical study of happiness has produced evidence that the satisfaction from buying objects is short–lived and depends on continued repetition. That is socially, morally, and environmentally wasteful. On the other hand. The consumption of experiences produces a more sustained satisfaction.”
The conclusion is emphasizing the new service economy is the core pillar to become the fundamental factor for every brand. Emulation is widely expanded. To win the battler from massive globalization, extending the ‘tangible’ experiences from consuming the product or services is the only way!
Footnote:
The consumer age was the product of two previous crises. The Great Depression of the 1930s was interpreted as the result of inadequate consumption, of poverty in the midst of plenty. Governments tool on the responsibility of stabilizing and organizing consumption on a wider level.
A second major global crisis, in the 1970s, shook the heavy-industrial basis of manufacturing and with it the idea that governments should manage the economy. The 1970s produced a new model of sustaining consumption through individualized desire.
Monday, January 18, 2010
The Reality Work & World
Working in the media industry has given me the opportunity to broaden my knowledge from different perspective, especially the in depth working culture of respective media and ad agency in Malaysia.
Sometimes, while we were pursuing our knowledge from the text book during the time in school, teachers were always pre-advice us that the real world is just out there yet the textbook is just a bible for you to understand but not to practice as what real world is. So once day you will figure out the proper way to lead your career path. Recently, countless articles from outside contributors in the advertising and marketing industry were criticizing openly on the stories behind the general of each client – Ads & Media Agency. I still remembered one of the articles from Slaghammer mentioned about the corruption among this industry after the case involved of an agency paying his client dentist fees without his consent. It’s also an alarm warning for the agencies to take a reality check.
While an agency merely responding to clients request may not result in relationship renewal. The workload is getting bigger and bigger, ironically their revenue is getting smaller and smaller due to the rebate return back to client for retaining the account in a certain period. This has happened because agencies have allowed clients to believe that they themselves have better people consumer insights, and better ideas. In order to pitch the account successfully, they ignore the professions of being a strategic consultant in their field and even try to corrupt their client with different incentive in return. They are losing the tag name as “idea manufactures” or “solution providers”, they are so busy trying to re-invent themselves that they’ve lost sight of who and what they are. There’s no focus as business norm is no longer practiced properly in market. In fact, marketers are looking for agency leaders who can provide higher degrees of agency involvement in the client’s business. They want a business partners how can work hand-in-hand with them to manipulate and deploy the right strategy for its business. However, while money becomes the bail for pulling the buffalo, it is such a sadness that can’t even provide true strategic value to the marketing mix.
Sometimes, while we were pursuing our knowledge from the text book during the time in school, teachers were always pre-advice us that the real world is just out there yet the textbook is just a bible for you to understand but not to practice as what real world is. So once day you will figure out the proper way to lead your career path. Recently, countless articles from outside contributors in the advertising and marketing industry were criticizing openly on the stories behind the general of each client – Ads & Media Agency. I still remembered one of the articles from Slaghammer mentioned about the corruption among this industry after the case involved of an agency paying his client dentist fees without his consent. It’s also an alarm warning for the agencies to take a reality check.
While an agency merely responding to clients request may not result in relationship renewal. The workload is getting bigger and bigger, ironically their revenue is getting smaller and smaller due to the rebate return back to client for retaining the account in a certain period. This has happened because agencies have allowed clients to believe that they themselves have better people consumer insights, and better ideas. In order to pitch the account successfully, they ignore the professions of being a strategic consultant in their field and even try to corrupt their client with different incentive in return. They are losing the tag name as “idea manufactures” or “solution providers”, they are so busy trying to re-invent themselves that they’ve lost sight of who and what they are. There’s no focus as business norm is no longer practiced properly in market. In fact, marketers are looking for agency leaders who can provide higher degrees of agency involvement in the client’s business. They want a business partners how can work hand-in-hand with them to manipulate and deploy the right strategy for its business. However, while money becomes the bail for pulling the buffalo, it is such a sadness that can’t even provide true strategic value to the marketing mix.
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