Marketers are prone to rely on the traditional marketing theory in understanding their target audience. In constant needs of growing popularity of new media, marketers can in fact go beyond the boundary by implementing new approach - rational choice theory to examine other types of consumers choice.
That is one thing for sure is everyone will attempt to maximize their utility or get the most of what they want with the resources they have, when faced with different choices. In conclude, the new challenge of marketers is to maximize its cost per acquisition through further in-depth analysis and survey via new media platform. And i believed this is the best integration marketing solutions for everyone who think of starting a new campaign with combination of both traditional and new media.
