Demographic profile isnt the best measurement

A good quote from the book , "Demographic profile is good to make stories with the common background characteristics, but they are not always useful when we want to understand how people make choices.

Marketers are prone to rely on the traditional marketing theory in understanding their target audience. In constant needs of growing popularity of new media, marketers can in fact go beyond the boundary by implementing new approach - rational choice theory to examine other types of consumers choice.
That is one thing for sure is everyone will attempt to maximize their utility or get the most of what they want with the resources they have, when faced with different choices. In conclude, the new challenge of marketers is to maximize its cost per acquisition through further in-depth analysis and survey via new media platform. And i believed this is the best integration marketing solutions for everyone who think of starting a new campaign with combination of both traditional and new media.
 

Hectic May 2012

Looking back the last blog buried in this blogspot

it was the time in my uni while pursuing my MBA class

and time really flies

graduation ceremony was held in March and ended with my valedictorian speech

it gave me a chance to take up another challenge again when the other chapter was just ended

Life in May is hectic

because of the chaotic not only from my routine work

but also my increasing level of commitment

solving problem thru a fast decision making process same goes to buying my house

like you are not even giving a short breath for digesting the consequences

Start my job hunting again after a few deliberating moments

29 yo and working in the same company maybe is not a wise idea

as you will never ever know what is happening on the other part of the world

just like travelling

Time to awake and take up a new challenge

though the May is super headache still

Life is good

and I do hope to make it better