Reading an article mentioning about the digital media is gaining about 12% of overall advertising spend in 2009, and is likely to grow to about 21% in five years.
Though I'm working as a media rep for certain media from East Malaysia now, most of my media portfolio are formed by various traditional media, namely newspaper, magazine and ambient media. Until i read this article, I was a bit surprise that someone is able to predict the number of growth during this economic crisis period.
Plenty of marketers or advertisers were halted for spending in digital media due to the insufficient evaluation tools to support their dollar spending. Majority of the decision makers are still conventional in putting their budget for showing the board of directors that the number looks GREAT based on the ROI or CPM.
However, this recession has catalyzed the digital media to gain numerous weight from the struggling advertisers, who wanted to maintain its product awareness yet has insufficient funds for advertising. The interactive media becomes a better choice due to the interaction, creativity and direct message to its right audience.
Inevitably, we are living at a digital world and these new channels offer the advertiser control on so many more levels particularly in being able to interactively self engage a targeted audience, accurately measure performance and respond accordingly!
BTW, im still very supportive for traditional media, simply because I believe that this is the cheapest and fastest way to access to latest information while Malaysia is still struggling to improve the penetration of Internet as well as the "largo"broadband speed....
Tuesday, July 21, 2009
Sunday, November 9, 2008
The Power of FRIENDSTER
Do you know that currently Friendster.com ranked the 9th largest website in the world and the 3rd largest social network globally in terms of traffic? While Facebook.com is the leading social networking site worldwide.
I used to be a hardcore Friendster geek while I was pursuing my Degree in Australia. Frankly, I must access this site at least once a day to keep tracing my long lost friend latest news with their charming attached picture. It is not only perk up my lonely study life by sharing stories with others, but also get the latest updates beyond the borders restriction. Ya, my first blog and the only blog was also borned in FENDSTER
Approximately over a quarter of all internet users in Malaysia visit the site each month. After the skyrocketed popularity of Facebook.com, my friendsss like migrating to another widget where I was halted by its operating complexity. Anyhow, I must admit that the interaction or interface on Facebook.com is more fancy and interesting.
With an understanding of the impact of the above, marketer started knowing how to leverage this powerful platform to make their marketing planning more innovative. Case Study: Unilever Malaysia has become the first company in Malaysia to successfully launch and capitalize this widget. By utilizing a single platform, the advertiser successfully 1) creates brand awareness 2) customer communication 3) product engagement and 4) measurable ROI. This Rexteen Rexy official profile allows users to become fans of the Rexy character while perusing the deodorant brand’s range of products for teens…. I would not further explain what this site about, the most importantly this campaign is not only winning a group of loyalty consumer, but also result sales uplift significantly. Most of the advertiser is fear in deploying this “New Media” into their advertising execution plan, but what I want to conclude is that to penetrate this discerning generation, creativity in digital space will always as a good idea to be embraced. The key point is how to create a content can effectively engage your target audience.
I used to be a hardcore Friendster geek while I was pursuing my Degree in Australia. Frankly, I must access this site at least once a day to keep tracing my long lost friend latest news with their charming attached picture. It is not only perk up my lonely study life by sharing stories with others, but also get the latest updates beyond the borders restriction. Ya, my first blog and the only blog was also borned in FENDSTER
Approximately over a quarter of all internet users in Malaysia visit the site each month. After the skyrocketed popularity of Facebook.com, my friendsss like migrating to another widget where I was halted by its operating complexity. Anyhow, I must admit that the interaction or interface on Facebook.com is more fancy and interesting.
With an understanding of the impact of the above, marketer started knowing how to leverage this powerful platform to make their marketing planning more innovative. Case Study: Unilever Malaysia has become the first company in Malaysia to successfully launch and capitalize this widget. By utilizing a single platform, the advertiser successfully 1) creates brand awareness 2) customer communication 3) product engagement and 4) measurable ROI. This Rexteen Rexy official profile allows users to become fans of the Rexy character while perusing the deodorant brand’s range of products for teens…. I would not further explain what this site about, the most importantly this campaign is not only winning a group of loyalty consumer, but also result sales uplift significantly. Most of the advertiser is fear in deploying this “New Media” into their advertising execution plan, but what I want to conclude is that to penetrate this discerning generation, creativity in digital space will always as a good idea to be embraced. The key point is how to create a content can effectively engage your target audience.
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